Browse > Home / Blogosphere, Japan, Supply & Demand / Marxy takes up Clast, takes on the Japanese magazine industry

Marxy takes up Clast, takes on the Japanese magazine industry

March 9, 2007
By Ken Worsley


As reported on the Mutant Frog Travelogue via Jean Snow’s blog, W. David Marx of Neomarxisme fame is now writing as a paid blogger for Clast, which is run by Diamond Agency, who’s site seems to betray a certain newness to the ad agency game (that’s a good thing).

It sounds more complicated than it is; or does it? On his first post, “Japanese Magazines in Freefall,” Marxy takes a look at the Japanese magazine market and the issues it faces. Chief among them are the backdrop that in 2006, “sales were down 4.4% compared to 2005 - the largest single drop since 1999.”

As Marxy puts it:

Conventional wisdom in the Japanese publishing industry blames the rise of the internet. They fear that readers are gradually moving over to the internet to obtain free information instead of relying on magazines.

What does he think of that take on things? You’ll have to read about it on Clast, where the subtitle is, “Breaking down consumer and media insights in Japan.”

Filed Under Blogosphere, Japan, Supply & Demand 

Social Bookmarks:
del.icio.us:Marxy takes up Clast, takes on the Japanese magazine industry digg:Marxy takes up Clast, takes on the Japanese magazine industry newsvine:Marxy takes up Clast, takes on the Japanese magazine industry furl:Marxy takes up Clast, takes on the Japanese magazine industry reddit:Marxy takes up Clast, takes on the Japanese magazine industry
Related Posts:
Japan Marketing News on the movie industry in Japan
Blogosphere: Foreigners buying your company? Marketing LOHAS?
Enough Already, Time Magazine. You’re Embarassing Yourself.
W. David Marx on the meaning of trends in the Japanese marketplace
From the blogosphere

Comments

2 Responses to “Marxy takes up Clast, takes on the Japanese magazine industry”

  1. Adamu on March 10th, 2007 12:43 am

    “site seems to betray a certain newness to the ad agency game (that’s a good thing).”

    Except they’re an old ad agency. Not as old as Dentsu mind you, but they were founded in 1962 as the ad agency for Diamond Co., the publisher of various bunko, the Chikyu no Arukikata travel guide series, and Shukan Daiyamondo, a personal favorite.

    According to their history, the company was acquired by “Tozai Capital,” an IT-related holding company (complete with a young Cool Biz-donning startup kingpin type chairman with sculpted facial hair who looks kind of like Dante from Clerks) in 2005, which has completely reworked the company and placed the Marxy-written Clast in a flagship content position. So yeah the “newness” comment isn’t exactly inaccurate, but I felt inspired to reproduce what I read anyway.

  2. Ken Worsley on March 10th, 2007 1:02 am

    Ah…thanks Adamu. All I saw was the homepage with the ‘coming soon’ message.

Got something to say?