Japan’s Cabinet Office: February consumer confidence index rises for second straight month
March 13, 2007
By Ken Worsley
The Cabinet Office is reporting a rise in Japan’s February Consumer Confidence Index for the second consecutive month. After a painfully low score of 45.9 in December, the index picked up to 48.1 in January, and has inched its way up to 48.4 in February.
The survey demonstrated gains in three of the five categories measured: Consumer confidence, Income growth, and Employment. On the other hand, ‘Overall livelihood’ and and ‘Willingness to buy durable goods’ showed a slight decreases. Scores for ‘Employment’ and ‘Willingness to buy durable goods’ remain on the positive side of the scale, while respondents were negative on the other three.
As for methodology, respondents are asked if there has been an improvement in these five areas over the preceding three months.
A score above 50 means that respondents reporting an improvement outnumber those seeing a worsening of conditions. A reading below 50 means the majority believe conditions have deteriorated.
The individual category breakdown for February, (with the change from January’s score):
Consumer Confidence Index: 48.4 (+0.3)
Overall Livelihood: 45.7 (-0.1)
Income Growth: 44.9 (+0.2)
Employment: (+0.9)
Willingness to Buy Durable Goods: (-0.1)
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[…] Although February’s report had shown an increase in consumer confidence for the second straight month, March data showed a decrease from 48.4 to 46.8 in the overall consumer confidence score. This is the lowest figure since December 2006. […]