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Blogosphere: Foreigners buying your company? Marketing LOHAS?

Time for another trip into the blogosphere…

What Japan Thinks has recently published a translation of an interesting survey measuring how Japanese people feel about foreigners (and foreign companies) buying shares in the (Japanese) companies they work for.

In a recent post at the Clast Blog, Marxy takes a deeper look into a Nikkei Business article that attempts to summarize recent trends in the consumer behavior of Japanese men who fall in the U-35 (under 35) demographic.

Marxy looks at the rise of LOHAS as a marketing tool and concludes:

This may mean that some products like tobacco could be headed towards a long-term decline, but others like alcohol have a chance of revival. The challenge now is to create new cleaner and fresher contexts for the products which generational and environmental associations have ruined. Alcohol may only be “unrefreshing” because of the traditional locations in which it is served and the general manner in which it is consumed.

Or, it could be somewhat of a turnoff due to the long-term damage to the liver and other negative effects on the body, not to mention the family. Perhaps the generation that grew up in the recession now sees a future with possibilities rising up and doesn’t want to waste it being drunk and destroying themselves from the inside out; After all, self-destruction is not rebellion. I’m not sure how to re-contextualize alcoholism, domestic violence and liver disease, but perhaps that’s my weakness.

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