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Mega Mac Indeed: McDonalds Japan Smashes Sales Records

Just a few years after things had been looking very bleak for them, McDonald’s Japan is on fire. On Monday, the company announced that they had reached their goal of having 1,000 of its 3,828 shops operating 24 hours.

That was something, but better news followed: over the last fiscal year, McDonald’s Japan broke its records for daily, monthly and yearly sales. In its record-breaking month of March, the company’s monthly sales hit 43.05 billion yen.

Many are attributing high sales to the Mega Mac, its re-introduction to the market, and other seasonal sales items. Anecdotal evidence: At my station, a large new McDonald’s shop opened a few months ago. At lunchtime, lines spill out into the street. A brand new Matsuya opened a few doors down, and it’s very crowded as well, though mostly with guys eating alone. Maccers seems to be a big hit with the young moms.

Last week, McDonald’s reported that its global sales had risen 8.2% in March.

Lest it go unnoticed: About a month ago, McDonald’s Vice President for People Dave Fairhurst said:

It’s time the dictionary definition of ‘McJob’ changed to reflect a job that is stimulating, rewarding and offers genuine opportunities for career progression and skills that last a lifetime.

Fat chance. At least they didn’t call it a McComment on a McPress Release.

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