The “Japan Brand”

May 25, 2007
By Ken Worsley

Thanks to Adam Richards at the Mutant Frog Travelogue for bringing this to my attention. In a recent post at that site, Adam discussed the new “Japan Brand” concept that has been developed and launched by the Small and Medium Enterprise Agency.

The agency announced the project on its website on May 22 of the financial year 19, which hints at the domestic audience (dare we say focus?) for its initiative (2007 being Heisei 19 in Japan). According to the press release, “Japan Brand” advertising and a website will be arriving soon as well, in June of 19.

The slogan for this initiative is “Creating New Traditions.” Click the logo for a nice big version…

Filed Under Advertising, Blogosphere, Japan, Marketing

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