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What to make of Spinshell?

May 26, 2007
By Ken Worsley


It seems as though spinshell.tv has put together a marketing budget and are now paying for items that might appear in that space over to the left.

What to make of their site? No user-generated content? No video embeds for sharing content on blogs? A standard Flash 8 player with no branding or customization? No corporate info on who’s running it or who’s involved? No commenting or other interactive Web 2.0 elements? A table-based layout in HTML 4.01 - not XHTML and CSS?

At the same time, the video content itself looks like there’s some talent behind it, and we all know that content is king - anything that stinks of being just ‘white space for marketers’ won’t last long. Nonetheless, it still seems like a fusion of the latest video player with a Web 1.0 platform. Let’s hope there’s more ’something’ in the works…

Filed Under IT, Japan, Marketing 

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Comments

5 Responses to “What to make of Spinshell?”

  1. Marc on May 26th, 2007 4:09 am

    Uninspired site and layout…way too dark overall, no sense of design or branding or community. Video content might be ok, but it will graduate to some platform worth being on if the producers have some savvy. Putting that stuff out on You Tube for free would increase exposure many times more than some tiny site that no one knows about. Not even really worth a post, in my estimation. Look forward to the return to reality.

  2. J on May 26th, 2007 8:28 am

    All the marketing money in the world can’t fix the fact that their site is boring and their videos are terrible.

  3. Joseph on May 26th, 2007 6:55 pm

    Ooof. Marc killed it.

    This too shall pass.

  4. John S on May 27th, 2007 4:20 am

    Marc hit the nail on the head here. I don’t see a true digital video distribution point happening. The OMG Japan thing is done by Tokyo Comedy Store, and I think they’re independent from Spinshell itself. Isn’t it better to use You Tube for all the possible free exposure/blog sharing/awareness building and have your own site, in a blog format, display the videos embedded? Using another site like this just seems to limit the potential audience, and the You Tube player is a million times better.

  5. Jazzy on July 2nd, 2007 4:30 am

    Looks like a marketing project. A couple of the videos were ok. What’s with the meaningless name?

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