DoCoMo to get more aggressive?

July 18, 2007
By Ken Worsley

Yesterday, Seeking’s Alpha’s Steve Taro published a very good read, very interesting article entitled Will NTT DoCoMo’s CEO Get More Aggressive?

Though I still think DoCoMo’s pricing plans are hurting it, and despite the discount plans the company says it will initiate, the public tends to associate family and student discounts will rival AU. Let’s not forget that last month’s winner in terms of new subscribers was Softbank, a company I ran away from as quickly as possible once they bought out Vodafone’s operations in Japan. They wanted me to pay a fee in order for my contact information to not be passed on to marketers. Yeah, right.

At least DoCoMo is thinking of expanding in Vietnam, China or India - hopefully they choose one for the moment, and I’d go with Vietnam myself, but maybe this isn’t the right time or space to get into those reasons…

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