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Kentucky Fried Chicken to raise prices by 7% across Japan

March 20, 2008
By Ken Worsley


In line with the price hikes being announced across Japan’s food industries, Kentucky Fried Chicken Japan has announced that it will raise its prices by about 7% from April 24. This will be the first time in 16 years that “Kentucky” has raised its prices, and they will apply to items sold at all of the firms 1,150 shops nationwide. Higher wheat prices are behind the rise, as well as increased costs for corn and soybeans, which are used in chicken feed.

Will we be seeing higher prices at other fast food chains and izakayas? It seems inevitable, given the rise in wheat, meat, dairy and beer prices having already happened or set to kick in over the coming months. Such a situation could certainly be more beneficial to those retailers with deep enough pockets to attract customers with discounts, though we remember what happened when McDonald’s Japan nearly bankrupted itself with this strategy a few years back.

Filed Under Agriculture, Business 

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Comments

2 Responses to “Kentucky Fried Chicken to raise prices by 7% across Japan”

  1. Buzz on March 20th, 2008 10:01 pm

    I’m surprised they didn’t go with smaller portions. Someone else might try that to save money. But if MOS Burger shrinks portions there won’t be anything left.

  2. Garrett on March 22nd, 2008 6:23 pm

    Clearly this is the result of the vacancy at the top of the BOJ. A good Governor - perhaps one with an English nickname - could keep flour and cooking oil prices down and give the people both original recipe and extra crispy at low prices. Now the rest of the world will lose confidence in Japan, where KFC is expensive.

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