Softbank to offer Armani handset

September 16, 2009
By Ken Worsley

Softbank announced yesterday that it intends to launch a new Samsung handset designed by Giorgio Armani. The unit has a 2.2 inch OEL screen and a 3 megapixel camera, and will be available in either black or white models. Softbank claims that while in use, the phone will create a “night view” image by turning on blue, green and red LED lights.

Given that few people actually look at their phones while using them, that seems like an odd selling point.

From images on the Softbank website, the handset actually appears to be quite a pedestrian model. The address book and mail functions don’t seem to offer anything different to the Softbank model I purchased in late 2006 to replace the J-Phone model that I could no longer solder together.

Although Softbank will most likely not make public the number of units sold, it would still be interesting to find out how well this partnership works out.

Filed Under Business, Marketing, Telecom